First Issues - Ardath Cigarette Cards 1939

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A set was won on ebay in January 2014 for a pleasing £8. I first learned of its existance a few days earlier on the London Cigarette Card site, selling for £75. It's a great set and will be very useful in the Displays.

01 The First Adhesive Postage Stamp
Great Britain
02 An Envelope Killed by Ridicule
Great Britain
03 Britain's Rarest Stamp
Great Britain
Many claims have been made to the title of original inventor of the adhesive postage stamp. Stamps (markings) which performed the same function were in existence long before the “Penny Black” was issued in May, 1840. The earliest adhesive stamps owed their existence to the introduction of Penny Postage in Great Britain, and Sir Rowland Hill (whose portrait is shown) may fairly be called the Godfather of Penny Postage. First used on May 6th, 1840, the “Penny Black ” stamp and its compnnion, the “Twopenny Blue,” still rank among the world's finest issues, and they hold a high place in the affections of British philatelists. Concurrently with the issue of the first adhesive postage stamps, wrappers and envelopes bearing a design by William Mulready, R.A., were placed on sale. The allegorical design, which symbolised Britannia sending her messengers to the four quarters of the globe, provided both public and press with a target for ridicule, especially as one of the winged messengers of Britannia lacked a leg ! Criticism was so rife and the design so widely and bitingly caricatured that the offending envelopes and wrappers were quickly superseded, though enough were used to prevent “Mulreadies” from becoming philatelic rarities. Commencing in 1882, ordinary British stamps were specially overprinted for certain Government Departments and the Royal Household, enabling a check to be kept of the use made of the postal service by these Departments. Rarest of these “Officials” or “Departmentals” is the 10/- King Edward VII overprinted “I.R. OFFICIAL” for the Inland Revenue Department. Few specimens are known and the collector who buys a genuine one for less than £1,000 is lucky. View is of Somerset House, London, now occupied by Board of lnland Revenue, Principal Probate Registry and Registrar General of Births, Marriages and Deaths.
04 The World's Most Valuable Stamp
05 Overprinted War Stamps
06 A “Woodblock” Error
When collectors speak, with bated breath, of the “ One Cent British Guiana” they are not thinking of any of the ordinary 1c. stamps of the Colony, but of the unique 1c. of 1856, which fetched the highest price ever paid for a stamp. Found by a young collector, Vernon Vaughan, sold by him for a few shillings, jumping to £150 when transferred to the eccentric millionaire Ferrari, it was bought by Arthur Hind at a Paris auction in 1922 for £7,343. Its present value is, of course, much higher. The view shown below the stamp is of the magnficent Kaieteur Falls, British Guiana; they are 741 feet high, nearly five times the height of Niagara. Many special overprints havxe been applied to stamps so that they might be recognized if stolen, or to distinguish them from looted stocks. During the Great War, British Honduras ordered some stamps from England and, to ensure that they should be distinguishable (if captured by German raiders or submarines and put to any use by the enemy). the issue was specially overprinted with a moiré pattern. We show specimens of the ordinary and specially overprinted issues; the view shows a scene in British Honduras. Kansas and Nebraska. used to overprint their stamps owing to frequent post office "hold-ups." The popular triangular Cape stamps were usually printed in London, but in 1801, owing to a shortage, the authorities commissioned a local firm to produce a temporary issue. These crude stamps were not printed from woodblocks as their philatelic name suggests, but from stereos (printing plates cast iron moulds) . The 1d stamps were red and the 4d blue, but by mistake a 4d stereo was mixed with those of 1d, and vice versa, so that 4d stamps exist in red and 1d stamps in blue, fine used specimens being priced at £550 and £750 respectively. The picture shows Table Mountain (with its “table cloth” of cloud), and the Pier, Cape Town.
08 Stamps as Rare are the Dodo
09 Stamp “Cribs”
During the siege of Mafeking by the Boers (Oct. 1899-May 1900) - one of the outstanding episodes of the South African War - a postal service was instituted which not only served the besieged town, but endeavoured to keep up communication with the outside world by means of native runners. The majority of the stamps used were Cape of Good Hope and Bechuanaland issues, with the additional inscription "MAFEKING BESIEGED"; but special ld and 3d. stamps were also produced photographically, the former showing Sgt.-Major Goodyear on a bicycle, while the latter bears a portrait of Colonel Baden-Powell (now Chief Scout), who commanded the defence during the siege . "As dead as the dodo" is true of the quaint pigeon-like bird which used to inhabit the island of Mauritius, and which, being incapa.ble of flight, fell an easy prey to visiting sailors, and became extinct about 1681. Interest in the two famous stamps of t he first Mauritius issue will, however, never die. The plates were engraved by a local watch-maker, and many of the 1d stamps were used on invitations to a Government Ball in 1847, but both 1d and 2d are extremely rare. Known to collectors all ov·er the world as the "Post Office" Mauritius stamps, owing to the wording they bear, they are priced at £5,000 each unused and £3,500 used. When printers prepared the first postage stamps for the West. Indian Colony of Nevis in 1861, they copied the framework of all the designs from corresponding stamps of Great Britain. Thus the 1d stamp of Nevis borrowed its frame from the famous "Penny Black," while the 4d, 6d and 1/- are unblushing imitations of the same values of the British 1856 series. "Cribbing" did not extend to the central design, however, for Queen Victoria. appeared on the British stamps, while those of Nevis showed the badge of the Colony, a. medicinal spring. Nevis now uses stamps of the Presidency of St. Kitts-Nevis (with Anguilla). View shows a scene of one of these islands.
10 A Presumptuous Postmaster
11 The First Trans-Atlantic Air Post
12 The Sydney Views
As originally planned, three stamps of the 1860 issue of this Canadian province were to show portraits of Queen Victoria. and the then Prince of Wales, and others a locomotive and a. steamship. Thinking, no doubt, that he had done his duty by the Royal Family, the local Postmaster, Connell, foolishly put his own bluff features on the 5c. stamp (left). There was an outcry at such presumption; the stamps were suppressed and Connell lost his job - but attained philatelic immortality! Our picture shows the 5c. stamp as issued (right). The view is of a typical river scene in New Brunswick. The 3 cents brown stamp of the series with which Newfoundland commemorated the deeds of her men in the Great War, with its handsome head of a caribou, is not at all a rare item in its original state but when it bears the overprinted words "FlRST TRANS-ATLANTIC AlR POST April, 1919" it becomes at once a first-class historical souvenir and a great stamp rarity. ln this state it was issued for use on correspondence carried by Harry Hawker in 1919, when he set out to try and win the Daily Mail £10,000 prize for the first Trans-Atlantic flight - a flight which, in this case, ended in mid-ocean.
This stamp also features in the first Twinings set.
Among the earliest picture stamps issued are the first 1d, 2d and 3d of New South Wales, known to collectors as "Sydney Views." There is little apparent connection between Sydney as it then was and the design of the stamps, which is now believed to have been taken from the seal of the Colony. This depicted Industry welcoming settlers to Botany Bay, with some sketchy buildings in the background. In fine used condition these stamps are rare. Our picture also shows what is perhaps the most famous modern "Sydney View," including the magnificent Sydney Harbour Bridge, completed in 1932.
13 An English Rajah
14 "Silver Jubilee" Stamps
15 "Stamps of Van Diemen's Land"
One of the most romantic figures in the history of the British Empire is portrayed on the first. stamp of Sarawak, a state in the northern part of the great island of Borneo. This is Sir James Brooke, an English officer, to whom Sarawak was ceded, in return for his services, by Rajah Muda Hasim of Brunei. Brooke became Rajah in 1841 and was recognized by Britain in 1863. Later portraits on Sarawak stamps are of Sir Charles Johnson Brooke (nephew of Sir James) and Sir Charles Vyner Brooke, the present Rajah. The view is of a scene in Sarawak. The recent boom in stamp-collecting commenced in 1935. when the whole world seemed to have become "stamp conscious," for everyone had bought, wanted to buy, or· knew someone who had bought a set of stamps issued in celebration of the Silver Jubilee of King George V . Over 200 stamps made up the issue, which included a. standard design for the Crown Colonies, Protectorates, etc., showing: the King and Windsor Castle, and individual designs from Great Britain and the Dominions, etc. One of the finest of these was that of Southern Rhodesia; our picture shows this stamp, and a view of Windsor Castle. The ea rliest stamps of Tasmania, issued in 1853 (one of which is illustrated), show the name of the country as "Van Diemen's Land ." It was so named by the Dutch explorer, Abel Tasman (after whom the island is now called), in honour of Antony Van Diemen, the Governor-General of the Dutch East Indies, on whose orders he undertook the voyage which led to its discovery, in 1642. The portraits are of Tasman (left) and Van Dicman (right). Stamps bearing the name "Tasmania" were first issued in 1858. The 2½d stamp of 1899 shows an interesting curiosity - a huge rock carved by nature in the likeness of Tasman himself.
16 The "Lady McLeod" Stamp
The first stamp of Trinidad was not issued by the local government but by David Bryce, the owner of the paddle-vessel Lady McLeod, which ran between Port of Spain and San Fernando. In order to facilitate the carriage of letters on this route, Bryce introduced special postage stamps picturing a ship, with the initials of his own vessel. Isued in 1847, these were succeeded in 1851 by the first Government issue which bore a figure of Britannia; one of these is shown on the right. The view is of the famous asphalt lake of Trinidad.    

Thanks to Acrobat OCR for the word scan.

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